Instagram is quickly climbing the food chain as a social media marketing tool. So most of you will agree that every bakery and every cake-instructor has to be a part of this platform in order to grow their businesses. And one of the easiest ways of attracting the followers and clients is by using the right baking hashtags.
Flour Power of Instagram
The bakery is one of the most profitable foods processing business that you can easily run from home or any other space. If you are good at baking, you can produce unique creative recipes which you can supply to customers. Products like cakes, cookies, biscuits are on demand for personal occasions like birthdays, kitty parties, marriages, meetings, Halloween, seminars, and official functions. Tastier and more variety of bakery items can get you more customers.
However, this business requires unique ideas for different culinary skills for innovative marketing. Advertising yourself in the social media (e.g. posting pictures of you baking cookies with grandboys or any other funny images from your kitchen) can get you more customers than asking retailers and local dealers to promote your bakery products.
Posting the content of your bakery business on social media with hashtags will help people discover your business and make it grow to an extent as food-related posts are doing extremely well on platforms like Instagram. This has proven to be an excellent strategy to attract new customers and give their brands a viral edge. Now home-bakers are also competing with small bakeries stores and patisseries on Instagram and Facebook. Using the right hashtags for likes on their posts has been proven to get their bakes good much more visibility.
Top Baking Hashtags
#bakery #bakerybusiness #bakeryproducts #snacks #cake #chocolate #food #instafood #pastry #cookies
Popular Hashtags for Baking
#baking #cake #food #foodporn #dessert #cakes #homemade #instafood #foodie #chocolate #yummy #cookies #bakery #cooking #delicious #cupcakes #cakedecorating #bake #sweet #birthdaycake #baker #easter #pastry #foodphotography #love #bread #cakesofinstagram #instacake #cakestagram #desserts #sweets #instagood #buttercream #foodstagram #birthday #tasty #photography #homebaker #yum #foodlover #cakedesign #backen #cakeart #sourdough #f #instabake #homebaking #brownies #breakfast #coffee #foodpic #chef #patisserie #healthyfood #bhfyp #fondant #ilovebaking #cheesecake #sweettooth
Home Baking
#homebaking #homemade #baking #homebaker #cake #instafood #foodporn #delicious #cakedecorating #yummy #instacake #cakes #bread #food #chocolate #cupcakes #foodphotography #buttercream #dessert #foodie #bakinglove #instabake #f #cakestagram #sourdough #easter #bakersofinstagram #grams #doyanbaking #bakingathome #birthdaycake #cakedankue #kottayam #tasty #foodstagram #wildyeast #sourdoughbread #bakersgonnabake #homecooking #like #foodblogger #ilovebaking #cakesofinstagram #love #instagood #artisanbread #vegan #cheesecake #sweets #foodgram #sweettooth #glutenfree #realbread #levain #bakery #thebakefeed #foodstyling #feedfeed #bakestagram
Baking Business
#bakery #cake #food #pastry #foodporn #baking #dessert #cakes #instafood #chocolate #cupcakes #foodie #bread #delicious #yummy #homemade #sweet #bake #cookies #love #desserts #patisserie #foodphotography #cakedecorating #birthdaycake #baker #instagood #cafe #instacake #sweets #easter #sourdough #cakesofinstagram #handmade #foodblogger #foodstagram #pasteleria #chef #cakedesign #catering #magelang #coffee #buttercream #pastrychef #yum #boulangerie #cakeart #cakestagram #tasty #birthday #picoftheday #bakerylife #sugar #pasticceria #vegan #like #kueulangtahun #brownies #kuliner
Cakes
#cakes #cake #cakedecorating #cupcakes #birthdaycake #food #cakesofinstagram #chocolate #baking #dessert #foodporn #instacake #cakestagram #birthday #bakery #yummy #sweet #instafood #love #cakeart #desserts #cakedesign #cookies #delicious #pastry #chocolatecake #foodie #homemade #sweets #bhfyp #brownies #wedding #buttercream #cakeboss #weddingcake #fondantcake #happybirthday #fondant #instagood #cakedesigner #cakepops #cupcake #coffee #foodphotography #cakeoftheday #birthdaycakes #baker #instacakes #bake #patisserie #cakestyle #instagram #cakelove #cakecakecake #bolos #party #like #os #tasty #cakery
Bread
#bread #food #sourdough #instagood #bakery #foodporn #instafood #photooftheday #dough #baking #foodie #homemade #money #green #stacks #cash #hundreds #payday #crisp #stack #capital #bank #bills #benjamins #franklins #instarich #benjamin #ones #bhfyp #greens #franklin #fives #pane #paid #levain #yummy #breakfast #realbread #pao #love #foodphotography #artisanbread #delicious #sourdoughbread #pan #lunch #healthyfood #foodstagram #breadbosses #wildyeast #tasty #masamadre #cheese #cake #foodblogger #foodlover #brot #cooking #breadmaking
Cookies
#cookies #chocolate #food #cake #baking #cakes #foodporn #instafood #homemade #dessert #yummy #cupcakes #kuelebaran #foodie #kuekering #bakery #delicious #brownies #biskutraya #love #foodphotography #kue #cookiesofinstagram #cookie #easter #desserts #pastry #sweet #sugarcookies #bhfyp #customcookies #cooking #foodstagram #royalicing #sweets #tasty #cookiedecorating #yum #cannabis #instacookies #icecream #thc #birthdaycake #kuihraya #cakedecorating #royalicingcookies #birthday #cannabiscommunity #weed #foodlover #foodblogger #decoratedcookies #kuekeringlebaran #cupcake #nastar #chef #biscuits #cookieart #baker #jualkuekering
Healthy
#healthyfood #food #healthy #healthylifestyle #fitness #foodporn #instafood #foodie #health #vegan #gym #fit #healthyeating #nutrition #yummy #diet #weightloss #motivation #fitnessmotivation #foodblogger #eatclean #delicious #foodphotography #breakfast #healthyrecipes #cleaneating #workout #foodstagram #homemade #bhfyp #foodlover #healthylife #lifestyle #instagood #fitfam #veganfood #healthyliving #lunch #dinner #bodybuilding #glutenfree #plantbased #foodgasm #weightlossjourney #vegetarian #healthybreakfast #tasty #organic #gymlife #training #wellness #like #protein #fitfood #eat #lowcarb #follow #bhfyp #instagram #cooking
Vegan
#vegan #plantbased #veganfood #vegetarian #healthyfood #crueltyfree #food #healthy #organic #govegan #vegansofig #glutenfree #fitness #love #veganlife #foodie #foodporn #whatveganseat #health #healthylifestyle #veganism #vegano #veganfoodshare #vegansofinstagram #instafood #veganrecipes #dairyfree #nature #natural #bhfyp #gym #veganlifestyle #beauty #yummy #cleaneating #vegans #fit #instagood #lifestyle #veggie #delicious #homemade #motivation #breakfast #healthyeating #handmade #yoga #weightloss #eatclean #vegancommunity #skincare #plantbaseddiet #wellness #art #fashion #animalrights #happy #bio #veganfoodporn #workout
How to Choose the Right Hashtags?
Did you know 95 million photos are posted to Instagram every day?! With that much content coming in on the daily, Instagram needs a heavy duty system for sorting and cataloging photos so it can deliver the right content to the right people.
Hashtags with the biggest numbers might not be the ones we really want to use. And there is a simple explanation, why not. Because these tags have so many posts associated with them, as a result, the competition for views is high. Really high. If you want to stand out, and reach and engage new viewers, it’s better to use marks with a more moderate number of posts. Hashtags with 10,000-500,000 posts are your sweet spot.
So how to pick up the right related baking hashtag:
- Get specific! Instead of #cake (69.9m posts), try #chocolatecheesecake (83.6k posts). Less competition also increases your chances of landing a much-coveted position in the “top” section of hashtags, which means more eyeballs for your content.
- Look for other accounts similar to your own that are getting good engagement on their posts and see what they’re using.
- Did you know Instagram has a related hashtag feature? Just click the little microscope icon at the bottom of your Instagram app, type in a hashtag and click on it. Along the top of the hashtag page will be a bar that says “Related.” Scroll through these to see if there are any others that might work for your photo.
- The posts you’ll find on the explore page are the ones that are trending, meaning they’re highly engaging. Look for posts similar to your own and check out which hashtags those posts are using.
How Many Baking Hashtags Should You Use?
Instagram allows you to use up to 30 hashtags on your posts and up to 10 hashtags in your stories, but does that mean you have to max out your baking Instagram hashtags every time?
While some people use just a handful of marks to keep their posts from “looking spammy”, others suggest 11 or more tags to get the best engagement.
At the end of the day, you’ll find what works best for you by experimenting to see what works best for your account and by looking at other accounts in your niche who are of a similar size.
If you’re just starting out, try using 30 hashtags and check your analytics regularly to see how it affects your engagement and reach.
Summing Up
Instagram serves as an effective, free marketing tool that you can use to reach out to customers who might not find you through regular channels.
