Instagram stories

The one facet of digital marketing is that social media trends continue to change. You will always come across new platforms for marketing your products and services. And with the ever-changing algorithms on marketing platforms, you always need to stay on your toes to figure out how to engage them. The audience is keen to engage with brands in a personal manner. This is where Instagram stands apart from all the other platforms. Instagram stories make it easy for marketers to engage with users and to generate leads. It is an ideal tool for showing customers why the brand is interesting. Here are different strategies for building an audience with Instagram stories.

1. Showcase how the brand is relatable

The best way to develop trust from prospects is through social media engagement. As more customers trust you, the more leads you will generate. Instagram is a great platform to drive audience engagement and sales. There are more than 700 million users on Instagram and it also excels in terms of engagement. You can use Instagram Stories to show the audience that your brand is fun and relatable. You can use the Stories feature to give an insight into your brand.

2. Interact with the audience

You can use Instagram Stories to engage with the audience. There are helpful features like hashtags, geographical location tagging, stickers, polls, and more. It will facilitate brand engagement and to do this, you only need a little creativity. Your audience will be able to find you based on the interest and location using features like geotagging and hashtags. Geotagging is crucial for local businesses. It is a great opportunity to reach out to an audience that is within the same location. Hashtags are equally important as they help users find content based on a specific topic. It also has a poll feature which is a unique way to create interactions with followers. The feature will give insights and feedback from the customers and prospects. You can ask your customers about their opinion on the products and services you offer.

3. Connect with Instagram influencers and host Instagram takeovers

An ideal marketing strategy is to add Instagram influencers to social media and increase sales as well as the follower base. There are many types of influencers and you can easily connect to those that relate with your brand. You can either have the influencer take over the account for a day or you can take over their account for a day. This will allow you to engage with your followers and with the followers of the influencer.

4. Add links

The ultimate goal of your business is to generate sales and leads. If you are not doing that, you are not making the most of digital marketing. Always try to add swipe up link feature on the Instagram stories. It will convert users through the account. With the feature, you can add links to the website and make it convenient for the users to purchase and explore the products and services you offer. It will eliminate the need to visit the company’s website to look for products and facilities impulse buy.

5. Implement ads

Instagram works like an efficient ad platform and there is a constant rise in the number of ads. They work wonders. If you want to know how to make money on Instagram, you should not overlook the potential of ads. Instagram allows you to target the ads based on the interests of the audience. You can target it on the location, demographics, behavior, language, and more. You are free to choose whether you want to run the ad on Stories, on the feed, or on Facebook. Running ads through Stories is easy and convenient and the users will not realize that they are seeing them. They flow smoothly as the user moves from one story to the next.

6. Respond to direct message

To achieve success through Instagram Stories, you need to build the brand and convert more leads. However, to do this, you need to respond to the influx of direct messages. It works as the perfect way to bridge the gap between followers and brands on Instagram. If you are not quick to respond to a DM, the user will go elsewhere to find the answer. Customer response can make a huge difference here.

As you continue to use Instagram Stories for the marketing of your brand, you need to remember that the marketing activities will not be worth it if you are unable to measure the results. You need to use the right tools to understand the impact of the stories on your overall marketing goals. Remember that Instagram marketing is not a one-time thing. You need to share posts and stories regularly to keep the users engaged.

About the author
Alice Metzger
Editor-in-chief, Blogger, TikToker
Alice has spent the last 5 years writing professionally for various websites, as well as supervising a team of content contributors.
A proponent of allowing people to take industry gatekeepers and middlemen out from the equation, Alice supports niche social media influencers and dedicates her time to promote a sustainable lifestyle and work-life balance.