social media

Interesting and engaging content can give you an edge in a highly competitive social media market. Unfortunately, creating one isn’t that simple, especially if you don’t have much experience on the formats and topics best for your content.

Thankfully, regardless of the type of content you want to offer to your audience or whatever content tool you’re using, there are some tips to provide compelling social media content, and these include the following:

Offer Unique and Original Content

Never copy content from other websites but provide value by offering your audience some unique content. It’ll help you set yourself apart from your competitors and encourage your readers to be more interested in your business. Just make sure to use content tools like SEO Scout’s content optimization tool for better content.

If you’re wondering what content to provide, you can consider how-to articles, lists, news, case studies, and curated content.

Use Videos with Subtitles


If a picture is said to be worth a thousand words, videos are a series of moving images, which are more exciting than pictures. Plus, videos give your target audience more to take in. Just make sure to put subtitles in your videos, so your audience can easily understand the message you want to convey.

If you don’t know what type of videos to include, you might want to ask for professional help. You can research the best possible videos to create for your audience.

Include Humor in Your Content

Never be serious about your business all the time. If possible, take some time out to engage with your audience with humor. This is especially beneficial when writing an attractive social media profile. This won’t only make your audience laugh and have a great time, but it’ll also be helpful to create a closer bond.

Humorous content ideas include celebrating odd holidays, sharing a meme, asking silly questions, and posting questions about myths.

Stay Consistent

If you always post videos that receive hundreds of shares and thousands of likes, you’re onto something. But, if you disappear for a few months, be sure to post similar videos, but never expect to get the same numbers of likes and shares.

The reason behind it is that getting people engaged requires consistency. So, always consider posting quality content daily and give your audience something new and fresh to look forward to. Once you’ve done it successfully, your readers will keep coming back to your social media accounts, which may also urge them to share your profile with other people they know.

Use Popular Hashtags

Hashtags can make a difference in creating engaging social media content. In fact, you can use them to improve your social media presence. No matter what content you provide, use hashtags to keep readers interested and engaged. If you don’t know what hashtags to you, look for some references online and find the most relevant hashtags for your content.

Speak Their Language

Learn what language your audience uses to communicate their challenges or needs. Then, use it when writing your content to ensure that it resonates with your audience. It’ll help show them that you understand them as well as their common concerns.

For instance, if your content is for executives, it might not be helpful for other groups of people you want to reach out to. So, to avoid this kind of inconvenience, use the language that your target audience uses and don’t forget to include exact phrasing to produce quality content.

Keep Your Content Short and Simple

You have to bear in mind that time is gold. If you like your audience to give their attention to your business, you have to show that you also value their time.

The best ways to do it is through the following:

  • Using lists, bullets, and headings where possible to make posts or content easier to scan
  • Making your posts and content easy to read
  • Being succinct when you’re writing about a certain topic

All in all, keeping your content short and simple will surely keep your consumers engaged in the long run, especially if you’re consistent with posting.

Get Your Photos Taken

There’s nothing wrong with using stock photos for your social media content. However, it’s much better if you will get your photos taken instead of relying on stock photos.

To get amazing social media photos, hire a photographer in your local area. If you’re just getting started, you can take photos using high-end smartphones. Also, ensure that your images match the content around them since they’re meant to summarize the ideas of your content.


The key to achieving success on social media is posting engaging content on a regular basis. Use popular hashtags, videos with subtitles, quality images, and more for your content, and never forget about consistency. Take note that the competition is tough out there, so ensure that your social media presence won’t get drowned out, and keep the above tips in mind.

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