Instagram is one of the most important platforms for authors, business owners, entrepreneurs, business coaches, bloggers and podcasters to use to share their photos. I believe most of you will agree that if you are an entrepreneur building your brand or business online, this platform is the must-use network for you.

Every businessman/businesswoman strives to succeed. If you want to increase brand awareness and start boosting sales, then Instagram should be at the top of your list for promotion. This is true whether you’re selling a tangible product or you’re a service related business.

Instagram community has grown to more than 1 billion users. That’s a good reason to leverage the service right now using entrepreneur hashtags to increase your sales and brand visibility.

Why Successful Entrepreneurs Are Very Active on Instagram?

Being an entrepreneur can be tough work – yet so rewarding. The challenge of starting a business, launching a brand or building a company has many pitfalls and has a potential for great rewards. When it comes to the promotion of such a company or endeavor, you are one hundred percent invested in the success of your marketing and digital strategy.

So, when deciding how and where to promote your brand, one of the best ways you can connect to your audience is through social media – particularly, through Instagram. It is one of the best ways to engage with followers, those who have yet to follow you and potential clients for your business.

With 71% of businesses in the United States using Instagram and 80% of Instagram users following a business on the network, the platform offers a prime opportunity for businesses to engage with potential customers.

It is a rising social media platform and many businesses are still unsure how to perform social media marketing. Whether your brand is a new startup or an established local business, you need to learn the strategies that 86% of the top 100 brands are using to sell their products and services.

Reasons to use Instagram for business:

  1. Visual content
    Instagram is a visual platform to help you form a more personal connection with customers. You can share pictures and videos of your team and happy customers to engage your audience. A visual feed can reflect your brand’s uniqueness and differentiate your business.
    Visual content is more than 40x more likely to get shared on social media than any other kind of content. That’s why more than 70% of marketers are relying on visual assets in their marketing strategies. Instagram is 100% visual, and the community has grown to more than 1 billion users.
  2. Boost Your Sales
    You can use Instagram to update your followers about sales and special promotions. For example, you may run a promotional ad campaign to create awareness and drive more traffic to your website.
    If you are launching a new product or service, provide a sneak peek into your latest offerings.
  3. Tell Interesting Stories
    Instagram is the perfect place to be creative when marketing your brand. Instagram Stories, in particular, is designed to boost audience engagement by offering discounts and running flash sale. You can also run contests to keep your customers interested.
  4. Build Connections with Like-Minded People
    Social media is all about networking. And Instagram is a great place to find like-minded people who share similar interests. You can expand your social network and collaborate with a brand or influencer to reach more people.
    Reach out to others through likes and comments within your industry, especially if they’re talking about you. Check out your competitors and start following the people who follow and engage with them and click that follow bottom.
    You can also generate content to drive community engagement, like creating Instagram scavenger hunts, contests and other promotions.
    As you build that community, make sure you share photos that let your followers see behind the curtain. Share photos of your people, your facilities, your work routine, manufacturing practices and operations.
    Showing off the personality, entrepreneur life and people behind a brand can help make a very human connection with your audience, and people are more prone to do business with a company they feel connected to on a personal level.
  5. Stay Up to Date with Consumer Trends
    Another reason why you should be on Instagram is because it can help you make the most of new trends. You can use it to promote causes or simply generate interest by posting holiday-specific content.
  6. Showcase your personality
    You’re an entrepreneur. You are building – or have built – a business that is truly your own, and one that you are so very passionate about and proud of.
    Using Instagram, it’s important to showcase your personality. After all, that’s what will help make your account different from all of the other entrepreneurs on the network.
    And using the right hashtags, you will attract wannapreneurs and get likes from them, as you can become a role model for people who are just dreaming of starting their own business.

Best Entrepreneur Hashtags

Before you start marketing your products and making your Instagram shoppable, it’s important to establish a community of your target customers. Why? Because you want to reach them easily and quickly with promotions and offers, convey your brand message, and nurture them to become customers (and eventually ambassadors). How can you do this? Let’s start with tagging.

Hashtags will produce the most likes and organic followers. Below is an overview of some of the hashtag examples for business owners and entrepreneurs.

Most Popular Entrepreneur Hashtags on Instagram

The below hashtags are meant to a launching point. Choose the hashtags that your ideal client would search for:

#entrepreneur #business #motivation #success #entrepreneurship #entrepreneurlife #marketing #money #startup #love #inspiration #smallbusiness #hustle #lifestyle #fashion #businessowner #goals #instagood #digitalmarketing #branding #follow #life #mindset #fitness #motivationalquotes #instagram #wealth #socialmedia #businesswoman #bhfyp

Small Business Hashtags

#onlinebusiness (good) #homebusiness (best) #smallbusinesslove #startupbusiness #startupstory

Startup Hashtags

#startup #business #entrepreneur #marketing #entrepreneurship #success #digitalmarketing #smallbusiness #motivation #branding #startuplife #seo #socialmedia #startups #socialmediamarketing #entrepreneurlife #hustle #marketingdigital #tech #contentmarketing #onlinemarketing #inspiration #marketingtips #technology #mindset #entrepreneurs #design #money #businessowner #bhfyp

Entrepreneur Hashtags for Women

#femaleentrepreneur #womensupportingwomen #ladyboss #womeninbusiness #womenempowerment #bosschick #womenwhohustle
#womenpower #wahm #bosslady #bosschicks

MomPreneur Hashtags

#mompreneur #entrepreneur #momlife #bossbabe #momboss #girlboss #womeninbusiness #mom #smallbusiness #motivation #wahm #momblogger #love #entrepreneurlife #shopsmall #n #supportsmallbusiness #womensupportingwomen #handmade #bosslady #womenempowerment #workingmom #blackgirlmagic #femaleentrepreneur #ladyboss #motherhood #beyourownboss #business #goals #bhfyp

Read also: Popular Mom Hashtags

Young Entrepreneur Hashtags

#startup #business #entrepreneur #marketing #entrepreneurship #success #digitalmarketing #smallbusiness #motivation #branding #startuplife #seo #socialmedia #startups #socialmediamarketing #entrepreneurlife #hustle #marketingdigital #tech #contentmarketing #onlinemarketing #inspiration #marketingtips #technology #mindset #entrepreneurs #design #money #businessowner #bhfyp

Social Media Entrepreneur Hashtags

#socialmediamarketing #instagramtips #socialmarketing #socialmediamanager #socialmediamarketingtips #socialmediastrategy #socialmediaqueen #socialmediastrategist #socialmediaconsultant

Success Entrepreneur Hashtags

#success #lifestyle #desire #happiness #inspire #confidence #instagood #beautiful #great #greatday #instacool #instalike #livingthedream

Creative Entrepreneur Hashtags

#creativepreneur #mycreativebiz #getcreative #calledtobecreative #creativelifehappylife #creativeminds

Mindset Entrepreneur Hashtags

#mindset #motivation #success #entrepreneur #business #inspiration #lifestyle #love #goals #fitness #life #o #coaching #quotes #hustle #marketing #entrepreneurship #positivevibes #coach #motivationalquotes #mindfulness #gym #startup #instagood #health #happiness #empreendedorismo #money #positivity #bhfyp

Funny Entrepreneur Hashtags

#funnyentrepreneur #cute #instagood #happy #life #hilarious #laugh #smile #dailymemes #followme #funnymeme

Quotes Entrepreneur Hashtags

#motivationquote #entrepreneurquotes #quotesdaily #inspirationalquote #motivationquotes #successquote #businessquotes #inspiringquotes #quotesaboutlife

Motivation Entrepreneur Hashtags

#dreambigorgohome #gottastayfocused #hardworker #passionate #stayfocused #dailymotivation #successmindset #businesspassion #dreamers #selfgrowth

How to Choose the Right Hashtags?

In order to get your content in front of the right people, you need to reference it properly with the most common Instagram hashtags. The aim is to appear in the search results of the hashtags your ideal follower/target customer is searching for. You’re going to want to select specific tags that aren’t already saturated with associated content so your content doesn’t get lost. If a hashtag has millions of posts referenced under it, your post is extremely unlikely to rank. You can find out how many associated posts a tag has by simply entering into the Instagram app search bar.

Stick to more specific, trending, long-tail hashtags that have fewer associated posts – and only choose hashtags that are relevant to your account and the content you’re posting.

Read also: TOP–100 Instagram Hashtags 2019

How Many Entrepreneur Hashtags Should You Use?

There are different opinions on how many hashtags one should use on a post. Some marketers swear by using all 30. However, other professionals suggest a maximum 5-10. As for me, 8-10 marks is ideal. Nevertheless, Instagram has allowed the use of 30 tags, so it is up to you how many tags you would like to copy and paste for your post.

Conclusion

When you want to build revenue using social media platforms like Instagram, your goal is not to turn sales over from every single post (as nice as that is when it happens.) Sales may be your ultimate goal but your Instagram efforts are the means in which you’ll drive engagement and build the relationship with your customers.
Keep the focus on improving the quality of your content and building those relationships by adding the right hashtag to every post you make and the sales will come.

About the author
Avatar
Alice Metzger
Editor-in-chief, Blogger, TikToker
Alice has spent the last 5 years writing professionally for various websites, as well as supervising a team of content contributors.
A proponent of allowing people to take industry gatekeepers and middlemen out from the equation, Alice supports niche social media influencers and dedicates her time to promote a sustainable lifestyle and work-life balance.

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