10 Best Performing Influencer Marketplaces 2019

The market research showed that 92 percent of consumers are more likely to trust the brand who makes its advertising with the help of opinion leaders, or influencers, or bloggers. Call them whatever you want, the meaning will not change. This kind of marketing of driving your brand’s message to a target audience has gained so much popularity that heaps of influencer marketplaces for finding and selecting that perfect persona grata has been launched. Imagine that you are on a vegetable market, looking for Romanesco broccoli of the highest quality to cook Italian frittata. You keep moving from one stall to another, asking sellers lots of questions, trying to buy the best broccoli on the market. And finally, you find it.

Influencer marketplace can be somehow compared to a vegetable market. I am sure that there is no much choice of broccoli there. However, there are a lot of gurus who can creatively promote your frittata.

Let’s try to investigate which one is able to fit your needs to cook “the tastiest” campaign ever!

Top Influencer Marketplaces That are Actually Alive and Well

It doesn’t matter whether you’re about to commence your first influencer marketing campaign or already have several successful launches in your arsenal, the actual overview of marketplaces will never lose anybody indifferent. Either you start working with a new platform or making sure that one you have been using is top of the top.

TapInfluence

  • Tools
  • Via TapInfluence you can search influencers based on their interests, demographics, performance history, and CPE for those who run the blog. Then create an influencer strategy, review analytics, and manage the campaign afterwards. There is also an opportunity to get valuable recommendations from the members of TapInfluence team, and also create an effective influencer marketing strategy with their help.

  • Features for Influencers
  • You can create an account on TapInfluence, and set up a free profile, connecting it to any social network account, choosing your category & topic, specifying your rates and adding more details about your personal brand and content. Marketers who are looking for influencers and are interested in your services will send you an invitation to an assignment. If the offer is appealing to you – accept it and make money both for you and the brand.
    They say that being a content creator can become a full-time job. Exactly worth trying!

  • Features for Brands
  • TapInfluence started its activity as the influencer marketing platform in 2013. It works primarily for B2B companies. You get access to over 100,000 food, fashion, beauty, and lifestyle influencers on Facebook, Twitter, Vine, Instagram, YouTube, and Pinterest. Most of these influencers own the blogs as well.

  • Brands They Work With
  • Black Box Wines, Kraft Foods, Panasonic, Fossil, SunTrust, etc.

Famebit

  • Tools
  • At first, Famebit was solely focused on connecting YouTube influencers with businesses. At present, it is one of the largest platforms for creators from Instagram, YouTube, Facebook, Twitter, Tumblr, and caters to brands that have made influencer marketing campaigns a part of their strategy.

  • Features for Influencers
  • Influencers should search offers that companies have posted themselves and apply for the most attractive ones. Having made a selection – the influencer submits a proposal, indicating a promotion fee. Once you complete the task set by the brand and share it with your followers, you get paid. You will have to contribute 10% service fee after getting your payment.
    Famebit positions itself as a platform with full transparency without any contracts or tricks and promises flexibility and control of your rates, payment protection, secure workflow, and top-notch support team.

  • Features for Brands
  • As influencers find brands they would like to collaborate with themselves, being a brand representative, you just get responses and select. Famebit promises flexible budgeting, campaign targeting, proposal filtering, simple payment options, secure workflow, post campaign reporting, top-notch support team, and a lot of influencers to choose from. 10% service fee is obligatory after getting the work done by the influencer.

  • Brands They Work With
  • Adidas, Activision, Office Depot, Canon, Sony, etc.

IZEA

  • Tools
  • What is more, this marketplace offers two broadened tools with lots of features: IZEAx Discovery and IZEAx Unity Suite. Keyword search, audience segmentation, engagement analysis, verifications, metrics reports, project performance and much more.

  • Features for Influencers
  • Influencers & Creators complete a free profile on IZEA, and are able to connect with brands, advertisers, and publishers for sponsorship opportunities. The platform collaborates with industry leading brands, and offers influencers to make a content for them as well.
    “You Bring the Passion, We’ll Bring the Brands”, – IZEA says.

  • Features for Brands
  • IZEA divides a workflow into nine distinct steps for brands not to miss out any of the steps to create an effective influencer campaign. Besides a huge base of influencers and all the information about them, IZEA users can create lists to keep track of who they’ve got their eyes on, and for what campaign. Regarding the pricing, there is an ability to include your budget for each campaign, as well as the “Maximum Bid” option. You are also able to make direct offers to influencers, track the status of everyone participating in your campaign, get an in-depth analysis of all the campaigns, etc.

  • Brands They Work With
  • Subway, Whole Foods, eBay, Levi’s, etc.

HYPR

  • Tools
  • HYPR gives a chance to discover the influencers from the database of 12 million by hashtags, content topics, brand mentions, and demographics. Find contact information, and manage relationships easily. There is a special campaign tracking dashboard that allows you to measure metrics, compare reach, engagement, and cost, and also make lists to organize influencers then export branded PDFs.

  • Features for Influencers
  • It is a cool marketplace for influencers where brands themselves find the most suitable representatives for their campaigns. Being an influencer, you should fill your profile showing off all of your trumps. After a deep review, the employers reach right people themselves.

    The payment platform lets to get money in different currencies and countries.

  • Features for Brands
  • HYPR provides the brands with a free trial after filling in a form. You can also request a 30-minute demo version. With the only tool, you are able to optimize campaigns, automate measurement for meaningful KPI, etc. HYPR also offers a free eBook revealing the secrets of influencer marketing to boost your skills.

  • Brands They Work With
  • National Geographic, Revlon, Pepsi, Mediacom, etc.

Tribe

  • Tools
  • Tribe is an influencer marketplace with a very appealing interface. Here you can start influencer marketing (influencers make posts to their social feed) or content campaign (you get the material and use it on your own advertising channels.

  • Features for Influencers
  • Tribe can boast of successful collaborations with the brands known all over the world. It means you have a lot of options to choose from. Influencers find the campaigns posted by brands, look through the references and learn what kind of task they need to execute. After getting ready with all the stuff, an influencer should create a submission, set the price, and wait for the approval. Once you get it – publish the post and receive the payment.

    For your convenience, Tribe has created a mobile application as well.

  • Features for Brands
  • Via Tribe you get an opportunity to create your campaign → receive content within days → complete your campaign without any upfront costs.
    They say: “ If you like it… Buy it. If you don’t… Don’t”. The service fee is 30% on the content you buy. The platform also permits you to calculate the ROI (return of investment) of your campaign right here. There is also TRIBE Content Licensing, where you can purchase the posts you like to use on your own channels. Looks like a stock image library with exclusive access to premium content creators.

  • Brands They Work With
  • Lego, IKEA, Domino’s, Dove, Canon, Huggies, Luftnansa, etc.

Ifluenz

  • Tools
  • Except for the selection of influencers and receiving content from them, Ifluenz has Influence Calculator where you can check your estimated earnings per post.

  • Features for Influencers
  • To become an influencer on this marketing platform, you need to have at least 5,000 Instagram followers without any fake ones on your account that must be public as well. You should produce quality content, and be interested in creative collaborations.
    Simply click “I am an influencer!” on the homepage to verify your account and signup.
    After reviewing campaign briefs from brands, select those you prefer to promote and provide the brand with your proposal. Make a post after approval and then get paid.

  • Features for Brands
  • Ifluenz will fit for small businesses, well-known companies, and brand agencies.

    How it works:

    1. Create a brief for an influencer to know the task
    2. Select the type of influencer you would like to collaborate with
    3. Get proposals, and select the most suitable
    4. Pay for the post proposals
    5. Measure the impact of your campaign

  • Brands They Work With
  • Uber, Yves Rocher, Porsche, Migros, Salt., etc.

Beauty Clout

  • Tools
  • Beauty Clout has a wide range of Fashion & Beauty influencers at its disposal to promote your brand via YouTube, Instagram, Twitter, Facebook or beauty blogs.

  • Features for Influencers
  • Signing up for Fashion & Beauty influencers is free and very quick.
    There are different kinds of promotions on different social media. Choose yours and place a bid!
    Keep in mind that brands will be sending you physical products for promotion.

    The fee for Influencers is 10% of the campaign fee without any additional payments.

  • Features for Brands
  • After making a detailed description of your product and platforms for promotion, and clarifying the budget, brands can invite influencers to join creating a campaign. There is an option to hire single or multiple influencers for each campaign you are going to launch.
    Brands will be able to see influencer stats, set completion dates, connect via internal messaging, etc.
    All payments for campaigns are securely held in Escrow until the completion.

  • Brands They Work With
  • Fashion & Beauty brands all over the world

BrandSnob

  • Tools
  • BrandSnob uses the latest AI and machine to identify those influencers that are more likely to generate results for your brand. This influencer marketplace with a focus on Instagram has an iOS app to organize and run influence campaigns.

  • Features for Influencers
  • Besides making promo content for separate campaigns, you can become an ambassador, and get asked for permanent brand representation.
    There is VIP creator community for influencers to swap contacts, share tips and support each other.

  • Features for Brands
  • BrandSnob has a huge database of fashion, fitness, luxury, swimwear and beauty influencers.

    For ‘Social Reach’ campaigns, the brand is not able to use the content made by the influencer for any other purposes without influencer’s approval. The brand pays to be featured within the post on influencer’s profile or Insta-story.

  • Brands They Work With
  • Asos, Tinder, Bluemint, MAC, Vanity Planet, TOMS, etc.

WOW Influence

  • Tools
  • WOW Influence appeals to brands to go beyond hashtags and keywords. They identify brand logos and products automatically to report the exact placement, prominence, and duration of brand appearances. They also convince that their algorithms know how to optimize everything related to your campaign: from maximizing ROI to minimizing audience overlap.

  • Features for Influencers
  • WOW Influence is an influencer marketplace that connects influencers with leading brands all over the world and lets them get known after each campaign to grow the audience and network.
    They handle all contracts and payments, generate reports, an influencer just create & post the content.

  • Features for Brands
  • Via WOW Influence, in addition to finding and engaging with influencers, brands have an opportunity to improve the campaigns, get metrics to optimize results. Audience Efficiency engine suggests influencers to improve the performance of the campaign to get maximum profit.

  • Brands They Work With
  • Fossil, Panasonic, SunTrust, WhiteWave, etc.

Scrunch

  • Tools
  • Scrunch offers all the tools to manage your influencer marketing campaigns from scratch till the very end.

  • Features for Influencers
  • It is an influencer marketplace to connect with top brands, just signing up, and being discovered by companies.

  • Features for Brands
  • Scrunch sends notifications in your inbox to keep you informed. It also keeps tabs on influencers for you to stay organized, save searches, and pinpoint very accurate selection for targeting. There are estimated costs per post, and Scrunch Calculator to choose the best value mix of influencers for your next campaign.

  • Brands They Work With
  • VOGUE, Subway, Red Bull, Under Armour, Youfoodz, etc.

Conclusion

So many influencers, so many influencer marketplaces! The number of both is growing every day, you know? However, I tried to highlight the most popular and up-to-date ones that are easy to use and trusted by famous brands. Select the most appealing platform and create faster incredible campaigns!

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