Influencers hold sway in the digital world of the 21st century. They were just starlets several years ago but now well-known individuals and respected by thousands of people. As legendary Isaac Newton once noted: “There is a reaction to every action”, and there is no need to apply this law Continue Reading
Influencer marketing strengthened its positions in 2019 and is not going to slow down in 2020. People still trust people, especially well-known social media stars on Instagram. By the way, the latter has managed to develop a very confiding relationship with their followers. Any influencer’s advice on a particular product Continue Reading
It seems that I will never get tired of repeating that collaboration with Influencers is one of the most powerful marketing tools if not the most powerful at all. These well-known individuals are engaged in short-term projects, become permanent supporters of brands or are appointed brand ambassadors. Brands are interested Continue Reading
The market research showed that 92 percent of consumers are more likely to trust the brand who makes its advertising with the help of opinion leaders, or influencers, or bloggers. Call them whatever you want, the meaning will not change. This kind of marketing of driving your brand’s message to Continue Reading
Who would have thought a couple of years ago that people who take pictures of food and their daily outfits will become as significant as Mark Zuckerberg? I exaggerate but just a little bit. Nowadays, Millennials are more likely to recognize the face of Cameron Dallas than the CEO of Continue Reading
Have you ever seen someone on social media with a hundred thousand followers and wondered how they got so popular? So what did they do to achieve this level of popularity and authority? Over the last decade, we have seen social media grow rapidly in importance. Over 40% of the Continue Reading
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