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Getting viewers on Twitch can be a pretty difficult task, especially if you are unsure of how to promote your Twitch stream. There are lots of great ways to promote yourself and also a lot of ways that would be frowned upon. If you want to avoid any negative attention it’s best to find constructive ways to promote your stream.

By the end of this post, you should have a solid idea of how to promote your twitch stream. Additionally, you will know which tactics are best avoided to make sure you don’t get a bad reputation.

Nail The Basics

Before you start promoting your stream it’s important that you already have a solid foundation to work from. You will want to have a good understanding of all the streaming software that you are using. Streaming for a week or two to get used to the process is a great way to get to grips with streaming.

Additionally having some form of stream branding is important. There isn’t much point in driving visitors to your channel if it looks as though you haven’t put any effort into it. The chance of a viewer following will be greatly increased if they believe you care for your stream.

An animated webcam overlay is one such example of branding for your stream.

Social Media

Social media is a great way to drive new viewers to your channel. TikTok is one of the fastest-growing platforms and it also provides a great opportunity to streamers. There are countless streamers who have grown huge followings from TikTok alone just by posting streamer-related content.

YouTube is another platform that every content creator should have. Posting high-quality highlight reels of your streams are the perfect way to generate interest in your channel. Lots of the top streamers have other people managing their YouTube full time as it’s a great investment for their brand.

Twitter is a great platform for sharing ideas and thoughts outside of streaming. You can also connect and engage with your viewers through this platform even when you aren’t live.

The key for any platform that you use is to focus on creating the highest quality content possible and stay consistent.

Marketing & Outreach

Even if you are using social media and creating high-quality content you still may struggle to gain viewers. The reason for this is that as small streamers discoverability is very low. Using marketing and outreach tactics is a great way of generating interest in your channel. There are also a lot of negative ways of doing this that you should avoid.

One of the worst things you can do is to stream snipe other streamers in an attempt to bring attention to your stream. You may believe the bad press is good press, however, long term this will come back to bite you.

A great tactic on the other hand is to submit your best clips to stream highlight reel channels. If you have some clips of great gameplay or just funny moments, you should build a list of channels that post streamer highlights.

Find their email address and submit your clip to them. If successful you could have your clip shown to millions of people.

Countless times there have been streamers whose clips went viral. Not long after this, they grew into a thriving community and even went on to become a full-time streamer.

This may seem obvious to some but using view bots to boost your channel views in the attempts to bump your channel up the ranks could do more damage than good. If you were found out to be using such boosting services your account could get banned.


There are many good ways and bad ways to promote your stream. Knowing which tactics to avoid will help your stream in the long run. Similarly, if you put some constructive tactics into use and stay consistent, over time you should see signs of growth for your channel.

About the author
Alice Metzger
Editor-in-chief, Blogger, TikToker
Alice has spent the last 5 years writing professionally for various websites, as well as supervising a team of content contributors.
A proponent of allowing people to take industry gatekeepers and middlemen out from the equation, Alice supports niche social media influencers and dedicates her time to promote a sustainable lifestyle and work-life balance.