Did you know that being featured on the For You Page on Tik Tok allows you to get more likes and followers? Another question is how can one get there?
What is TikTok ForYou Page?
The first thing TikTok serves to users is its “For You” page, which acts as a homepage. People can scroll down and browse through TikTok’s most viral submissions as curated by the company. It’s the best place for beginners to start if they are trying to get a sense of what the app has to offer. But after spending 30 minutes scrolling through, it might be time to cultivate a following that’s better suited for you.
For influencers and social media marketers, it can be a massive headache to figure out the working principles behind a platform’s algorithm and how to crack it.
How TikTok’s Algorithm Works?
Don’t know how to go about that? Don’t worry, just read on to discover.
The closest analog to the For You page is YouTube’s recommendation system and Instagram’s Explore page. They’re all designed around the principle that “if you’re into one thing, then you might be into other related things.”
Similar to YouTube, you don’t have to be logged in or have a TikTok account to track what you’re watching. TikTok tends to group together a bunch of related videos, then recommend those to specific users who it thinks will enjoy them.
This is helpful when it comes to exploring niches. Users who are especially interested in watching Naruto memes and videos will probably be served content from a specific community of creators. This also means it’s easy to get stuck in a bubble and not see what the rest of the community is doing.
“TikTok will quickly adapt to your taste to offer the most relevant, interesting, fun, quirky, head-turning videos that you’ll never want to stop watching,” a description on TikTok’s iOS page reads.
The way to get around the algorithm and ensure you’re seeing an eclectic assortment of content is to treat TikTok like Instagram, not YouTube. Don’t just rely on the front page for trending videos. Instead, spend a few minutes exploring different hashtags, featured creators, and even viral songs.
TikTok has a search and explores page, just like Instagram, that can be accessed at the bottom of the screen. The section is curated by TikTok staffers, and it changes every day. There is a section for all of the aforementioned categories, including popular hashtags, featured creators, viral sounds, and challenges. Spending time browsing these topics will help you balance out what the algorithm wants to serve you.
To be honest, no one knows how the TikTok For You page algorithm works. So users have taken it upon themselves to construct their own theories.
Probably half of the videos I see on TikTok include one of the following hashtags: #fyp, #foryou, or #foryoupage.
The hashtag theory is that if they use these tags in their captions, their posts are more likely to surface on more people For You pages.
- “Batch” theory
One of the most popular theories on TikTok about how the For You page works is the “batch” theory. The idea is that TikTok shows each post to a small batch of users. The ratio of likes-to-views, or engagement-to-views, determines whether that post gets released to a larger batch of users, and so on with each batch. Videos promoting these theories have gotten 46k and 17k likes, respectively.
- Engagement metrics
According to the TikTok listing in the iOS App Store, a user’s For You page is based on an unclear mix of engagement metrics.
“A personalized video feed specifically for you based on what you watch, like, and share,” the page reads. “TikTok will quickly adapt to your taste to offer the most relevant, interesting, fun, quirky, head-turning videos that you’ll never want to stop watching.”
We don’t know which engagement metrics— re-watches, likes, or shares—have a more sizable influence on people’s For You pages than other metrics. (For instance, we don’t know if likes matter more than re-watches.)
How to Get on the ForYou Page on TikTok?
Who wouldn’t want to be featured in the spotlight?
TikTok video creators have different tools at their disposal: like using filters and the ability to search for sounds to improve their videos. They’re also encouraged to engage with other users via “duets” or “response” videos.
Furthermore, hashtags are extremely important. They exist as a functional and real organizing principle. Not for anything trending on TikTok or even for news, but for various repeating formats, jokes, challenges, or other discernible blobs of social activity. Hashtags are an essential tool for hacking the for you page algorithm.
You can select from a diverse range of sounds: from short moments on TV shows to popular song clips, and YouTube videos. You can also make a joke, participate in a dance meme, join a dare-like challenge, and make fun of all these things.
Here is our list of how to stand up on the #foryoupage.
Create Quality and Engaging Content
This is one of the best ways to improve your chances of getting featured on the For You page.
Yeah, the content of your video is essential.
One way to achieve this is by acting funny and uniquely showing your personality.
After all, your goal for posting a video is to make your viewers happy after watching the content. When you create funny videos, a lot of viewers will be enticed to like and even comment on the video. Thus, helping to increase your ranking.
Another great way to hack the algorithm and get yourself to TikTok For You page is by creating high-quality videos.
Viewers will be more likely to interact and engage with your content if it’s clear and crisp.
If edited properly, high-quality contents are appealingly pleasing to users and are more probable to be featured on the For You page.
Summing up, you should be funny, unique, and show your personality. You want viewers to feel happy after watching your content, enough to like more and post comments, which will help your ranking.
Make Short Videos
Don’t overdo it. Nobody’s gonna watch a 1-minute video here. Even if you think that it’s a masterpiece. Make sure that your videos are 15-17 seconds long
Make ‘Sharing’ Videos
Your video should be as cool, fun, and unusual that people want to share it with their friends by using the ‘Share’ button. It’s not only about getting more views but also about the TikTok algorithm thinking that this video is worth being at the recommended ones.
Find Your Right Time to Post
The timing makes the difference. It is important to know your target audience and the time slots when they usually have free time to check the app for new videos. One of the best hacks for TikTok’s for you page algorithm is to post at peak times of follower activity. That’s where Pro Account can be really helpful. Check my article for all the details.
People like to check for new posts every day. Of course, it is a bit difficult to make daily posts of high quality. But you should still tend to regular posts at list several times a week to get more popular.
Research popular trends and challenges, which change weekly. Tik Tok favors videos that are relevant. As with every other algorithm-powered social network, surfing the trend wave is a lot easier than coming up with your own.
Join TikTok Challenges
Posting a challenge video also has a higher chance of gaining viral momentum and reaching more eyes.
TikTok challenges are often a combination of three elements: text, sound, and movement (usually a choreographed dance). They can be started by individuals, usually TikTokers or influencers with many followers, or by brands that have invested in TikTok advertising.
If you’re participating in an organic TikTok challenge, make sure to use the same audio clip as other challenge videos. You can find this out by looking at the bottom of videos in the TikTok challenge hashtag.
Check some of the popular challenges like #toiletpaperchallenge, #pillowchallenge, and tons of other ones.
Use Trending Music
This is a beneficial and straightforward way to increase your chances of getting featured on the For You page.
Did you know that by using popular tracks your video is actually added to the tracklist? Let me explain here. When you are watching a video, click on the track name in the bottom left corner. Here you can see all the videos that have this piece of music. People are looking through lots of these videos trying to get inspiration. And for you, this is another chance to make your post more popular.
Another reason to stick with the trending music is that people love to listen to trending songs, and when you use such a song, you’ll get a lot of viewers who are just interested in listening to music.
When editing your TikTok video, you can always add background music and effects. These components are essential to an engaging video, especially when you include trending music on TikTok.
For better results, you can consider using upbeat music trends because they tend to perform well.
Use Trending Hashtags
TikTok practically runs on hashtags. It’s what makes the app so fun. Everything is communal, and everyone is encouraged to jump in. Clicking on hashtags, especially those that are generated around challenges, is an easy way to discover what people are using to get to the For You section.
Many videos will often include a #ForYou hashtag in an attempt to get placed on the page. Just like any other app, getting to the front page is crucial to landing a viral video and securing additional followers. Considering TikTok is beginning to look into advertising directly in the app, monetization for TikTokers isn’t far off, and using hashtags to game the system is key to securing viewers.
Make sure you use between 4-6 tags each time you make your post.
Interact With Other Users
Interacting with other influencers is another great way to gain more views and become famous on TikTok.
One way to enhance the interaction is by making friends on the platform. You can also like and comment on other people’s videos as well.
If collaboration doesn’t happen naturally, then you can try to make duets with other users and always remember to outdo them with your performance.
When you like and reply to people’s comments on your video, you’ll gain more traction.
Remember the TikTok FYP Algorithm runs of batch testing, therefore the more people you have in your community active and online the better the chances for your content to go viral!
Try Paid Promotion
Influencers – is one of the best ways to reach many people in less budget. Offer something valuable to the influencer in exchange for promotions on their channel.
Why can’t I get a TikTok on the For You page?
To tell the truth, there can be a bunch of reasons why not. Let me list some of them:
- Poor quality video
- Boring, not engaging content of your videos.
- Bad timing for your posts.
- Don’t forget to add hashtags. 2-4 tags would make your video more popular.
- Try to avoid ‘sophisticated’ videos. People prefer watching something ‘easy’ and fun.
- Incorrect spelling like ‘ha,ppy’ or abuse language in the caption will not help you.
- Make sure there is no alcohol, cigarettes, or drugs in your videos.
- Shadowban impacts all bound accounts. It’s an automatic process done by Tiktok’s algorithm to protect against spam, adult content, and copyright issues. You can still upload your content. However, nobody is gonna see it.
How to know if you got featured on TikTok
It’s a piece of cake. As soon as your video becomes popular, you will get thousands of likes, views, and followers. And who knows, maybe soon you will become the next influencer.
In order to become popular and get on the For You Page on TikTok, you should understand how the app algorithm works and what techniques you can use in order to be at the top.