More than 50 million people worldwide identify as influencers. This growth demonstrates the tremendous expansion that the influencer industry has seen.

Last year, the creator space received a total investment of $5 billion. The creative economy is estimated to be worth more than $104 billion.

The Influence Agency showcases Zoomers using their platforms to advocate for gun control and climate action, thereby changing the world.

Adding value comes from different directions. From helping viewers find the best flower delivery in Cambridge to helping them learn eco-friendly home decor styles, influencers deliver whatever you’re looking for.

In the future, many well-paying jobs may require social influence as a condition.

Success in various fields, such as politics, music, marketing, real estate, and small enterprises, depends on developing a social media presence.

The emergence of micro and nano influencers proves that it is enough to use social media to interact with the right kind of audience.

According to speculations, the influencer market will continue to expand and reach trillion-dollar valuations.

Social Media’s Affect On The Society

With 3.6 billion users globally, social media has become an essential part of our lives. On average, people spend 2.5 hours a day scrolling through social media. Over a lifetime, this amounts to 7 years.

However, some contend that social media is having a damaging impact on our lives.

Social networking sites are tools, and our usage of them will decide the effects they have. Therefore, the use of social media for harassment, abuse, or bullying has detrimental effects. However, it also helps bring a community closer.

Social networking has drastically altered how people share information, stay informed about events, communicate, and start online businesses.

However, it’s crucial to understand that these platforms are not good nor harmful by nature. Rather, how we use them affects how they affect our lives.

What Is A Social Media Influencer?

To understand how social media influencers get their followers, we must first understand who they are.

Over the past ten years, social media’s significance has grown significantly. According to research, in 2023, 4.89 billion people use social media globally. Therefore, this points to a 6.5% rise from the year before.

Social media influencers regularly share content about a specific topic on their preferred social media platforms. Therefore, these individuals get recognized for their knowledge and skill in their chosen areas of expertise.

Additionally, social media influencers hold high value for brands. One of the most effective modern marketing tools is the ability to influence trends.

Social media influencers can sway consumers toward specific products. Therefore, marketers use this power to promote their products effectively.

We can distinguish influencers according to different aspects:

  • Their niche.
  • Follower count.
  • Content type.
  • Impact degree.

However, mega-influencers and celebrities fall into a lower category in the marketing world.

They lack specific knowledge about a particular subject. Therefore, they have a lesser impact on the audience.

On the other hand, micro and nano-influencers can help the aspect of marketing. They can greatly impact followers in their specialized area.

Understanding The Different Types Of Followers

Once you know what influencers are, we must also look into the different types of followers. There are three main types of Instagram followers—

Organic Followers

Organic followers are the most valuable type. They are genuine users who choose to follow your account because they are genuinely interested in your content or brand.

Organic is not obtained through any paid promotions or artificial means. However, it makes them more likely to engage with your posts. They contribute to the growth of your account in a meaningful way.

Ghost Followers

Ghost followers are inactive or fake accounts that follow your Instagram account. They do not engage with your posts or contribute to any growth.

Moreover, these followers are usually obtained through paid promotions or artificial means. They can negatively impact your account’s engagement rate and credibility.

It is important to regularly check for and remove ghost followers to maintain a healthy and genuine following on Instagram.

Fake Followers

Fake followers are accounts that are created solely for the purpose of boosting someone’s follower count on Instagram.

These accounts are often generated by automated bots or through purchasing followers from third-party services.

Unlike ghost followers, fake followers may engage with your posts by liking or commenting. However, they are still not genuine users who are genuinely interested in your content.

Having many fake followers can give a false impression of popularity and credibility. Although, it does not contribute to genuine engagement or meaningful growth on Instagram.

Therefore, be cautious and avoid using methods that artificially inflate your follower count with fake accounts.

Influencers And Followers: How The Equation Works?

In the past decade, social media influencers, or micro-celebrities, have gained popularity and amassed a significant online following.

These opinion-sharing influencers, who formerly posted on personal blogs, have swiftly switched to social media sites. Therefore, they use platforms like Facebook, Instagram, YouTube, and TikTok.

There are two major ways that influencers connect with their audience—

1. Content Quality

Followers engage with an influencer’s social media page on the basis of the quality they deliver through their content.

Content quality depends on how well an influencer creates a connection with the viewers.

For example, if an influencer targets a millennial audience, they can portray a 90s lifestyle through videos and images. This content must spark a feeling of nostalgia that the audience connects to.

2. Influencer Marketing

Another major link between influencers and followers emerges from the advertising goals of brands and businesses.

Influencer marketing promotes brands, organizations, or ideas. This trend has become increasingly popular. The aim is to appeal to the public by using influencers to showcase their products.

How Do Influencers Get Their Followers?

Given below are some of the major techniques that help influencers attract more followers—

1. Content Strategy Creation

Establishing a successful online presence on Instagram requires a solid content strategy.

Social media content strategy needs the following steps:

  • Goal-setting.
  • Audience targeting.
  • Content production and distribution planning.

Moreover, in the long run, smart growth can assist save time and accelerate development.

2. Setting The Aura

Ten characteristics should describe the ideal ambiance for a social media influencer’s page:

  • Trendy.
  • Creative.
  • Romantic.
  • Fresh.
  • Nostalgic.
  • Natural.
  • Fun.
  • Sporty.
  • Cozy.

Influencers who are keenly aware of their audience’s tastes and interests have the ability to produce compelling content that resonates with their followers.

For a social media influencer, setting the right aura is paramount. It can significantly impact their overall image and how their followers perceive them.

Moreover. influencers can create strong and loyal online communities by carefully choosing their content and projecting a positive and engaging personality.

3. Consistency

On Instagram, regularity and consistency in posting are essential for growth. Post twice a day, interacting with users and answering their remarks.

Thousands of likes and great engagement rates are frequently the results of this active marketing approach.

Therefore, tools like Publish by Mention are helpful when planning content. This tool allows you to schedule items up to one month in advance, which helps you maintain consistency.

Posting frequently boosts interaction, expands one’s Instagram following, and eventually results in acquiring new clients.

High engagement rates have been attained with this hands-on marketing strategy.

4. Maintaining Visual Appeal

Since Instagram is a visual platform, getting noticed requires producing visually appealing material.

Ensure your content is consistent with topics and has a clear color pattern. Use high-quality photos, videos, and graphics that complement your brand.

If you lack the abilities or tools to take excellent pictures, think about working with graphic designers or photographers or employing stock photos.

Instagram offers a wide range of editing features and filters that can help you enhance the visual appeal of your content.

These tools can transform simple text into stunning photos in just a few clicks, allowing you to create more engaging and vibrant posts.

Additionally, utilizing hashtags, tags, and geotags can help expand the reach of your material and increase your visibility on the platform.

By taking advantage of these features, you can easily elevate your Instagram game and captivate your audience with eye-catching and compelling content.

5. Sharing Video Content

There are several reasons why influencers prefer sharing video content on social media platforms.

Firstly, video content allows influencers to showcase their personality and connect with their audience in a more authentic and engaging way.

Influencers speaking directly to the camera can help them connect with their followers on a deeper level. This creates a feeling that the audience is having a friendly conversation rather than just watching content.

Video content allows influencers to showcase their expertise and share valuable tips with their audience.

It can be a makeup tutorial, cooking recipe, or fitness routine. This visually demonstrates their skills, making it easier for viewers to understand and replicate.

Influencers can also showcase their personality and authenticity through facial expressions, tone of voice, and passion for the topic.

Engaging with their audience through video content builds trust and loyalty, strengthening their relationship with followers.

6. Pleasing The Crowd

Social media influencers use a variety of tactics to capture and retain their audience’s attention.

Some common ways they please their followers include:

  • Creating engaging content.
  • Staying up-to-date with current trends.
  • Collaborating with other influencers.
  • Building a strong personal brand.

Influencers can establish a loyal following and grow their influence within their niche by consistently delivering value to their audience.

However, posting content is not enough to make a name for yourself. To stand out, you must produce high-quality content tailored to the publisher is target audience.

This may require stepping outside your comfort zone and creating slightly different content from your usual style.

7. Publishing Content When It Is Ripe

One of the key factors in achieving success on Instagram is to maximize engagement with your audience.

To achieve this, it’s important to understand the optimal timing for posting your content.

However, the best time to post can vary based on various factors, including the behavior and location of your followers. To identify the ideal posting time for your account, it is necessary to analyze your Instagram data thoroughly.

To better understand your followers on Instagram, use Instagram Insights. Experiment with different posting times and ensure your posts are visually attractive, relevant, and valuable to your followers.

By taking these steps, you can increase your reach, engagement, and overall success on Instagram.

8. Staying Relevant And Trendy

Keeping up with the current trends and finding fresh material on Instagram requires using the trending hashtag feature.

Use specialty hashtags related to your business, product, or service. Moreover, explore famous hashtags and ensure they are pertinent to your content to make the most out of them.

Steer clear of utilizing hashtags unrelated to your content, as this might hurt your account’s visibility and lead to low engagement.

Five to ten hashtags maximum for each post will help you avoid looking spammy and having minimal interaction. If you want to find new content and connect with your audience on Instagram, using hashtags can be helpful.

However, it’s important to use relevant hashtags and avoid spammy content to make the most of this strategy. By doing this, you can interact with a more engaged audience.

9. Posting User-Generated Content

In today’s highly competitive market, brands are constantly seeking ways to build trust and credibility with their customers.

One effective strategy is to publish user-generated content, which not only shows appreciation for existing customers but also generates social proof.

When a regular person endorses a product on platforms such as Instagram, it creates a sense of authenticity and credibility that resonates with potential customers.

This is why sites like Yelp have become so popular among consumers.

Using content created by users can help brands increase their visibility online and establish a positive reputation. Therefore, this can lead to greater awareness and loyalty from customers.

10. Audience Diversification

As your social media following expands, it can become challenging to understand what kind of content will resonate with your audience.

To solve this, it is advisable to segregate your audience into different sub-groups based on demographics and tailor your content accordingly.

For instance, you have a large following of 200,000 people. It’s likely that your audience comes from different parts of the world. Therefore, they have diverse hobbies and interests and work in various professions.

Instead of creating content that tries to cater to everyone’s needs, conduct thorough analytics research to divide them into smaller sub-groups. This way, you can create more personalized content that appeals to each group’s unique characteristics.

About the author
Alice Metzger
Editor-in-chief, Blogger, TikToker
Alice has spent the last 5 years writing professionally for various websites, as well as supervising a team of content contributors.
A proponent of allowing people to take industry gatekeepers and middlemen out from the equation, Alice supports niche social media influencers and dedicates her time to promote a sustainable lifestyle and work-life balance.