Effective copywriting is a skill that’s typically not appreciated until you’ve seen it done poorly. The aim of copywriting is to sell, which means that it should be interesting and compelling. If you have a poorly-written copy, it won’t help you achieve the results you desire.
On the other hand, a compelling copy entices your audience to follow the call-to-action (CTA) and stay engaged with your message.
Before you start writing, whether it’s a blog article, customer email, or rewriting a landing page, it’s best to know the basics of copywriting first. To know more information about copywriting, check out helpful resources like copywriterbrain.com.
To write a better copy, you should consider some of the ideas below:
1. Understand Your Audience
Define your audience clearly before you start copywriting. The reason behind it is that if you know your audience, you’ll be able to know their problems. Once you know your audience’s problems, you can easily provide them with identifiable solutions.
By understanding your target audience, you’ll get insights into their lives, such as spending habits, job positions, shopping preferences, and so on. Knowing such things will let you amass invaluable information to create a buyer profile.
With that in mind, you can ensure that you’re offering the right solutions with the right pricing and wiring in a style or tone that resonates with them.
2. Use Visuals
Many readers will give your copy a quick look for a few seconds before determining whether or not to continue reading. Use striking visuals with descriptive captions to lure them in, especially when writing a high-converting Facebook post.
By inserting visuals—including infographics, videos, GIFs, and photos—you break up blocks of text and keep your readers engaged. Aside from that, you can also use lists, subheadings, and bullet points to make your copy easy to read.
3. Focus On The Benefits Instead of Features
When creating a copy, don’t spend too much discussing how good they are. While it’s understandable to highlight the distinctions, accomplishments, and other aspects of your brand, it isn’t the reason why your audience visits your website.
Keep in mind that people don’t really care about your business because they only care about the benefits they can enjoy and how your offerings can solve their concerns. So, instead of focusing on your product’s features, highlight its benefits and how it can solve the problems of your target audience instead.
4. Avoid Fancy Words and Hyperbole
If you want to write a better copy, one of the things you should do is tone down your language. When it’s the action you’re after, don’t use big words that make you sound important or smart. If possible, stick with simple words that are easy to understand. This is one of the aspects of copywriting that can drive sales.
5. Write In Active Voice
Passive voice is harder and fussier to read compared to active voice. Even if your sentences are grammatically correct, passive statements may not emphasize the subject in favor of the product or object.
On the contrary, writing in an active voice creates a higher chance that your audience will relate to your content. Once readers imagine themselves in your words, the resonance can be a powerful tool for persuasion. Also, writing in an active voice is more concise than its passive version. So, make sure that your copy is in an active voice that will directly and quickly resonate with your readers.
6. Provide Clear Call-To-Action
Bear in mind that you can’t count on your readers to take action by themselves. You need to prompt them into it by providing immediate and clear CTA at key points in your website’s content.
When crafting your CTA, make sure to be clear. Your readers must immediately understand what they’ll get once they follow through on your CTA. If there’s something unclear regarding your statement, refine your statement.
Your CTA should also be brief. CTAs with five words tend to work best. If you should go over that limit, ensure that the words you add are crucial and something effective.
When designing your CTA, it doesn’t have to be restricted to texts alone. If possible, incorporate some design elements like bigger font sizes and contrasting colors to help set them apart.
Experimenting with those practices is vital, but take note that what you think sounds compelling and clear could fall flat with your readers. The best way to know if your CTA is effective is by testing it.
Try keeping your copy as concise and clear as possible, briefly summarizing the message you want to convey and highlighting points of interest. Then, give your readers more reasons to read further and why they should take action after reading your copy. With this, you can be sure that your audience will stay engaged, enabling you to boost your sales in the long run.